Cadillac is gaining new dealers after losing some as a result of its electric move.

Cadillac has lost around a quarter of its dealers since announcing its move to all-electric vehicles, but it is now attracting new dealers who are interested in making the switch.

Previous research has indicated that car salespeople that are "dismissive and deceptive" when it comes to electric vehicles are going to slow down demand.

They are the ones who sell vehicles for automakers in the United States, so if they are not on board with electrification, adoption would be seriously affected. 

When Cadillac announced its move to all-electric vehicles, it told dealers that EV chargers, manufacturing, and training would cost around $200,000.

Last year, GM issued an ultimatum to Cadillac dealers who declined to make the investment, stating that they could either make the investment or accept a settlement to quit the brand.

The offer was reported accepted by about one-fifth of the 880 Cadillac dealers in the United States.

However, a year later, Cadillac is expanding its dealer network in key countries, with a focus on electric vehicles.

According to Auto News:

“Cadillac is expanding into new luxury markets and restoring area it had lost to competitors, such as Beverly Hills, Calif., where it hadn't been since the 1980s, and Manhattan, N.Y., where its single store closed last year. Some long-time Cadillac dealers are expanding their operations, while others are getting into the brand for the first time.”

Cadillac has launched eight new dealerships since the purge of EV-unfriendly dealers, in the intention of profiting on the brand's planned new electric vehicles.

The Cadillac Lyric is the brand's first all-electric vehicle. The first edition basically sold out in 19 minutes, as we reported earlier this week, although the company would not confirm how many bookings were made available.

The first deliveries of Lyriq are planned to start in Q2 of 2022. The Lyriq will be available with a 100 kWh battery pack that will provide over 300 miles of range in the first generation, which will be rear-wheel-drive. The vehicle's future models should have an all-wheel-drive system.

The charging capacity is also quite strong, with a 19.2 kW onboard charger providing best-in-class level 2 charging for the Lyriq. With level 3 DC fast-charging, it can charge at a rate of up to 190 kW.

The Cadillac Lyriq will have a starting MSRP of $59,990 before taxes and incentives.