Following the launch of the company's highly anticipated S1 and S1 Pro high-speed electric scooters, Ola Electric's CEO Bhavish Aggarwal continues to make headlines in the industry with new revelations.
He only announced a week ago that the electric scooters would be exported to the United States far sooner than expected, beginning early next year.
Now, he's announced a big new twist in the Indian firm's electric scooter rollout: the scooters will be totally made by women.
The news was reported in a blog post by Aggarwal, who outlined the strategy, which involves hiring 10,000 women to work in the massive electric scooter facility.
The Futurefactory's initial manufacturing capacity is set at 2 million electric scooters per year, but it is expected to grow to 10 million electric scooters per year in the future. By next year, Ola plans to supply 15% of the world's electric scooters, with the scooters being constructed entirely by women, including female managers.
The factory's decide to hire only women is part of a broader equality push that is particularly important in India.
As Aggarwal explained:
I'm happy to announce that Ola Futurefactory will be operated entirely by women beginning today. The first batch came this week, and when fully operational, Futurefactory will employ over 10,000 women, making it the world's largest women-only factory and the world's only all-women automotive production plant.
This is the first in a series of initiatives at Ola aims to build a more diversified staff and expanding economic prospects for women in general.
We've invested a lot of money into training and up - skilling them in key manufacturing capabilities, and they'll be in charge of the entire production of every Ola Futurefactory vehicle.
Providing economic possibilities to women improves not only their lives, but also the lives of their families and the entire community. In fact, statistics show that simply giving women equal pay in the labour market can boost India's GDP by 27%.
However, this will take active and conscious efforts from all of us, particularly in manufacturing, where employment continues at only 12%. We must focus upskilling and creating jobs for our female workforce if India is to become the world's manufacturing capital.
Ola's high-tech electric scooters were supposed to go on sale last week, but a technical issue in the business's large rollout pushed the company to postpone the launch until later this week.
The Ola S1 and S1 Pro electric scooters have gotten a lot of attention in the business, not only because of their high-tech design, but also because of their low prices. When the scooters were launched in India last month, they were expected to cost between US $1,050-$1,350.
Of course, those figures won't transfer into the scooters' sticker price when they arrive in the United States next year, but the scooters are likely to be reasonably priced by Western standards.
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